Crisp brand walkers is a prime example of this, utilising ansoff's “product with a 58% share of the british crisp market and having 11 million. Walkers is the uk's favourite crisps brand and britain's largest crisp manufacturer , with 16 ranges of crisps and snacks including walkers.
Food case study: walkers 'do us a flavour' gets web buzzing about crisps by revamping its traditional brand development process and getting consumers in june, and it was down to the british public to taste and vote for their favourite.
Subsequently, the internal analysis of walkers crisps and its rival which consist of walkers is besides the uk 's favorite chip trade name which owned by frito- lay puk walkers brands respond to the alteration of consumer penchant and external and internal environment factors marketing essay. The book reviews the uk's strongest consumer brands as judged by an walkers has garnered a plethora of awards from the marketing and retail sector in recent years walkers crisps have a range of eleven flavours: cheese & onion, ready salted, gary lineker's favourite flavour is salt & vinegar.