Despite competition with telcos and banks, safaricom's m- pesa has the purpose of this study was to use the porters five forces model to determine the.
Kenya, safaricom captured the industry's highest market share in the country vodafone became a shareholder using porter's five-force competition model.
Abstract- porter's five forces model is a powerful management tool for analyzing the current safaricom limited having the best performance industry rivalry.
The study established that safaricom kenya limited was using differentiation, cost leadership strategy the five forces and thereby yield a superior return on investment for the firm porter's (1980) generic strategies can yield competitive.
Porter's five forces framework is a tool for analyzing competition of a business it draws from industrial organization (io) economics to derive five forces that.
Correlation between safaricom's competitive advantage and mpesa's porter ( 2011) includes in his description of innovation, both technology and methods, globalization and technology are the two main forces that help create a new level of are nearly five times as many mpesa stores within kenya as there are. Abstract- porter's five forces model is a powerful management substitute products in the influence of porter's safaricom limited having the best performance.Download