Building brand equity requires the right brand promise and long-term investment in delivering it via product performance, advertising and pricing strategy.
Find the latest marketing & advertising insight, news & articles from all top sources for the indian tech industry on et brandequity. In this article, i provide thoughts pertinent to my time as editor of the journal of advertising (ja) in this context, i offer recollections on the.
Ibm brand equity restoration and advertising evolution this case was written by professor michele greenwald, visiting professor of marketing at hec paris,. I have tried to represent ibm strategy in a pdf ,, submitted by: samir singh--- epgp 030 ibm rem ibm brand equity restoration and advertising evolution.
To present a simulation model able to represent this evolution the model was drawn on brand equity concepts developed by aaker and joachimsthaler (2000), .